With the "second five" national economic strategy to adjust to the export-led domestic demand-led, vigorously promote the development of domestic trade, furniture hardware industry should quickly adjust strategies, "export" and "domestic" both development, it is necessary to add large domestic markets.
According to reports, Chinese furniture production has occupied 25% of the world, and be a truly first furniture manufacturer. And just reform and opening up in 1978, only a mere 1.3 billion yuan of China's furniture market, and now the total has reached more than 7,000 billion yuan. According to an average of 22.2% over the past three decades the rate of growth, by 2015, the industry will reach 2.43 trillion yuan of output value. Incomplete statistics, in 2009 total retail sales of social consumption growth of 15.5% over the previous year, the furniture industry more than construction, decoration materials, vehicle growth, the growth rate was 35.5%. Three quarters of 2010, total retail sales of social consumption which increased by 18.3%, of which the furniture industry contributed 38.4%, is the fastest growing industry.
Chinese furniture hardware industry has experienced in the last 30 years of naive, early growth, growth is now in mid-2015 after will really grow into the mature stage. This period, the proportion of Chinese furniture exports account for around the world in about 22%, which the United States, the European Union market accounted for more than 75 percent of Chinese furniture exports. While relying on e-commerce, furniture hardware industry access to new and effective marketing model, a large number of young people to meet the demand for furniture. For example, buy network, online shopping mall is that the two emerging domestic e-commerce model, get a good back home after moving to online direct marketing.
Luo Baihui that, with the development of the Internet of Things, cloud computing and mobile payment, the future will be more simple and consumer use of resources, and convenient. The future of the furniture industry relying on e-commerce industry will usher in greater opportunities to upgrade.
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