Next month, actually home Lize shop specializes in European and American furniture of the "Europe House Love" is expected to open. The new European and American furniture outside the city hall is also in full swing to prepare for the investment. This year, had been playing "Sales Champion" role in the furniture market, furniture in poor condition, the supermarkets started to adjust the proportion of settled category, the larger the potential for European and American furniture placed in an important position, start playing the "Europe brand."
Reduce corporate profits decline in furniture sales
In a very long time, the furniture is furniture market worthy of the "sales champion." Due to the relatively low price, style, innovative fashion, furniture has been well received by consumers. Following this, the furniture market, the emergence of a large number of furniture brands, home stores also willing to "Pu" available to them.
But with the price difference of solid wood furniture and furniture getting smaller and smaller, combined with health, environmental protection has become a major factor in most consumers consider the purchase of furniture, resulting in sales of furniture from the beginning of last year, a downward trend. Data show that in 2012 compared with 2011, total furniture sales decreased by 30% -40%.
Moreover, the high cost of furniture, low profits, but also to allow the operator panel furniture companies overwhelmed. According to Wen Shi, chairman of Italian style furniture introduced in furniture production and circulation costs, the sheet metal and metal and other raw material costs accounted for 45% -55%, labor costs account for 10% -20%, transport and logistics costs accounted for 5% there are also business operating costs, rental and the like. Rising costs, the price is difficult to upgrade, doing, furniture net profit of only 7% -8%. "Compared to European and American furniture, furniture production process requirements of small, low barriers to entry, thus making the field more and more brands, less and less profit, many companies even lost the ability to resist risks." National Federation of furniture industry Association Beijing furniture brands Alliance Secretary-General Yin Chao said.
Market pressures, many furniture brands began to transition home store also follow the market trend, the gradual adjustment of furniture stores in proportion.
European and American furniture stores have sprung up everywhere eligible favor
In the furniture into the low tide at the same time, European and American furniture, becoming the market "darling." Industry often say "European and American furniture," actually refers to the European and American antique furniture. Such furniture, mostly wood materials, environmental health, gorgeous style, the atmosphere, the big house and villas suitable place, by the high-end consumer groups welcome.
Market prospects for the better, home stores will naturally not miss this opportunity. Easyhome brunt, first announced in the second half of this year on "Europe House Love" project. According to vice president Easyhome REN, the "Europe House Love" is actually home to establish European and American antique furniture brand impressions and experience center, which will jointly market the mainstream of European and American antique furniture brand, to provide consumers with the European and American antique furniture " stop "stop shopping service. She said that at present, actually home in Beijing Lize shop has built 20,000 square meters of "Europe home for Love", it is expected to open in November; 2014 will be to build 40,000 square meters of "European and American home in Beijing Shilihe Love . " To promote the project forward, House had to cut part of the furniture brand, expansion of European and American antique furniture store. Involved in the project to build the brand not only get the advantage of store locations, but also enjoy preferential rent.
Outside the city also began to focus on creating a new European and American furniture shop. According to Liu, chairman of river outside the city, at present outside the city east block being renovated in preparation for the opening of a five or six million square meters of European and American furniture shop. Outside the city the original "European and American furniture World" will be re-screened after the brand moved to the museum. It is reported that the museum is being renovated and investment in the first half of next year Kaimennake.
For home stores open play "European and American furniture brand," Yin Chao said, because the high-end real estate market regulation policy has little effect, making good sales performance of European and American furniture, European furniture future there is still much room for development. Home store for the European and American furniture brands to provide a good display and sales platform, these companies can be given the opportunity of rapid development of the brand, will contribute to the overall healthy development of the industry.
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